I’m Rotem E

I’m an experienced product designer turning complex ideas into clear, scalable products

What I do best

Product design

Turning product strategy and user flows into intuitive digital products
Complex UX

Simplifying complex workflows and data-heavy products into easy-to-use experiences
Web & mobile interfaces

Crafting clear, responsive and pixel perfect screens across web and mobile
AI design

Designing useful AI features, intelligent agents and automation workflows
Design systems

Building scalable design systems with live components and solid Figma foundations
Mentoring & teaching

Helping founders, product teams and junior designers make stronger product decisions

Latest articles

Knowledge base coming soon

Portfolio

Adoric

A real-time user engagement platform that helps websites communicate with their visitors

A real-time platform that helps websites talk to their visitors

PayK

A digital wallet and payment app that lets people send, receive, save, and manage money

A digital wallet and payment app that lets people manage money

Pic-time

Online gallery & sales platform for professional photographers

Boards

Simplifying content sharing for direct sellers with content management and mobile keyboards

Content management and mobile keyboards for direct sellers

Pub+

Revenue attribution platform for content publishers, built for web and mobile

Israel Tax Authority

A complete redesign of the citizens' personal hub of the Israel Tax Authority

Machinix

Order machining parts with a digital platform that gives you flexibility and certainty

Order machining parts digitally, with flexibility and certainty

Donotello

A complex live trading and research platform built for day traders

Coming soon...

Donotello trading research lab dashboard with candlestick chart, breakout strategy controls and win-rate table

Tiger.ai

An orchestration tool for vibe coding projects including agents, ProjectOS and a design system

An orchestration tool for vibe coding projects

Coming soon...

Tiger.ai AI flow mapping a new feature to audience, UX and design system nodes

Proud to say my work continues to help these companies grow