My journey

Redesigning the galleries and print shop of Pic-time, a platform millions of photography clients pass through every month.

Designing the ordering and production-tracking side of Machinix, a B2B platform where hardware teams order custom CNC parts and follow them to delivery.

A complete redesign of Boards, so direct sellers across the US and Europe could sort, find and share their company's content straight from a phone.

Redesigning the personal tax hub every Israeli citizen uses, pulling decades of data from separate government departments into one clear account.

Rebuilding the popular Paybox app for the Australian market - Collecting money for groups, splitting and chatting, across iOS, Android and web.

Designing a complex analytics platform and its branding for PubPlus, a revenue attribution platform for content publishers.

An awesome website giving designers free creative resources — icons, backgrounds, images and more.

A three-year journey as VP Products at Adoric, building a real-time web messages platform and optimizing conversion rates for 100+ clients.

One of Israel's biggest food-ordering platforms — I helped bring its new brand and product to life over a few years.

An inspiring design contest showcasing the final projects of more than 2,000 design students across Israel.

Israel's first social network for designers and creative professionals, holding 13,000+ portfolios and more than 30,000 uploaded designs.

Took part in a great team that helped designers across the country with job opportunities, design contests and colourful meetups.

Founding the first UX/UI web design contest in Israel, with more than 20 judges and thousands of participants.

My first business — a design and development studio that helped 200+ clients launch their startups and businesses online.