Pub+

Revenue attribution platform for content publishers, built for web and mobile

  • UX/UI
  • Data visualization
  • Mobile design
Pub+ campaign analytics screen with flying superhero characters from the brand illustrations

Revenue attribution for publishers

Publishers finally see which paid traffic profits, with campaign spend and ad revenue tied together in real time

  • The product

    Campaign & revenue analytics for content publishers

  • Industry

    AdTech, Digital publishing

  • Platforms

    Desktop and mobile web

  • Market

    Global

Main screens

Manage revenue campaigns

Pub+ web dashboard for managing revenue campaigns with visits, CPC, ROI and profit columnsPub+ campaigns screen with extended metrics including RPM, click-through rate and fraud level

Product-market fit

Target audience

Content publishers running paid traffic campaigns on Facebook, Taboola and Outbrain

What the market needs

An easy way to manage many ad campaigns from different sources in one place

What the product delivers

One dashboard that ties every campaign's spend to its revenue, with live ROI, RPM and fraud alerts

Campaign enviroment

Pub+ campaign environment showing hourly performance chart, real-time CPC and ROI metrics table

Side panels

Notes side panel in Pub+ listing new and past team notes on a campaignSmart Alerts side panel in Pub+ flagging campaign traffic and tracking issuesGenerated reports side panel in Pub+ showing completed, failed and generating reports
Pub+ brand illustration of a man solving a Rubik's cube at his desk

Create campaign

Create campaign flow in Pub+, selecting traffic sources like Facebook, Taboola and OutbrainCreative variations step of the Pub+ create campaign wizard with ad titles and thumbnails

Design system

Pub+ design system sheet of filter panel states for tags, dates, visits and countries

Branding

Graphic language and characters

Pub+ graphic language and brand identity board with flat character illustrations

Knowledge center

Pub+ Knowledge Center page with illustrated article cards and industry insightsPub+ sign-in page with Google login beside a photo of the team's mural-covered office